Archive | octubre 2011

Total Nutrition Corporation, GNC Burn 60: Burn bag


Advertising Agency: DDB DM9JaymeSyfu, Manila, Philippines
Executive Creative Directors: Merlee Jayme, Eugene Demata
Creative: Allan Montayre
Assoc Creative Director / Art Director: Gogie Sinson
Copywriter: Biba Cabuquit
Photographer: Mark Nicdao


Hell Pizza: Interactive zombie movie adventure


Your mission starts here!

Objective: Help Steve get across the city to deliver his pizza without being KILLED by the zombies. Make it all the way and put yourself into the draw to win a years supply of Hell Pizza!!!

Starring: Dj Iwikau, Ben Edwards, Emily Trenberth
Producer: Katie O’Brien
Writer, Director & Editor: Logan Mcmillan
Art Direction: Bryce Holthousen
Production Manager: Flip Grater
Camera Op: Dan Watson
Grip / B Camera: Andrew Dean
Vfx: Dan Watson
Practical Effects: Chester Dextar
Data Wrangler: Simon Ryan
Makeup: Lucy Harvey
Sfx Makeup: Brae Toia
Makeup Assistant: Julie Clark
Pyrotechnics: Fireworks Professionals
Audio Post: The Sitting Room

Colorado State Patrol: Billboard Collision


Tailgating Isn’t Worth It. Give Trucks Room. It’s The Law.

Advertising Agency: Amélie Company, Denver, Colorado, USA
Creative Director: Paul Suggett
Art Directors: Gordy Hirsch, Paul Suggett
Copywriters: Gordy Hirsch, Paul Suggett
Retoucher: Armando Martinez
Board Construction: Bill Kinsey
Published: August 2010

Frito-Lay Lay’s Kettle Cooked Chips: Billboard carving


In order to demonstrate that Lay’s Kettle Cooked Chips are made with traditional, artisan cooking methods, the brand hired a team of skilled artisans to hand-carve a billboard made of wood. The billboard was located in San Francisco, CA and took approximately ten days to complete. Watch the video too.

Advertising Agency: Juniper Park, USA
Partners, Executive Creative Directors: Terry Drummond, Alan Madill, Barry Quinn
Creative Director / Art Director: Hylton Mann
Creative Director / Copywriter: Andy Linardatos
Print Producer: Mark Prole
Props: Prop Art
Time lapse: Chad Richard
Illustrator: Gary Bullock

McDonald’s: MacFries Pedestrian Crossing


Advertising Agency: TBWA Switzerland
Creative Directors: Michael Kathe, Martin Friedlin
Copywriter: Michael Kathe
Art Director: Dominique Magnusson
Art Buying: Christina Hengstmann
Account Mng.: Guido Zehnder

The Rock & Roll Hall of Fame: John Lennon Strawberry Fields


Description: John Lennon, The NYC Years: To promote the opening of this exhibit at The Rock & Roll Hall of Fame Annex, die-cut strawberries containing the event info were mounted on stakes, then planted in the Strawberry Fields section of Central Park in New York. Instead of mailing/distributing invites by conventional means, pedestrians actually picked the strawberry invitations from the grounds of Strawberry Fields, located across the street from where Lennon lived and was murdered–making the experience a very personal one. The John Lennon exhibit became the most successful exhibit in the museum’s history.

Insight: Strawberry Fields was a Salvation Army children’s home in Liverpool, England where John Lennon often played as a child. Lennon later wrote a song about it titled Strawberry Fields Forever, with The Beatles. After John Lennon was murdered, a section of Central Park, located across the street from where Lennon lived & died was dedicated to John’s memory. It was named Strawberry Fields.

Advertising Agency: Knarf, New York, USA
Creative Director: Frank Anselmo
Art Directors: Michael Lubrano, Kimberly Yau
Copywriters: Kimberly Yau, Michael Lubrano

MGM Resorts International, Lance Burton Master Magician: Airport Trunk Installation


Advertising Agency: David&Goliath, USA
Chief Creative Officer: David Angelo
Executive Creative Director: Colin Jeffery
Design Director: John Kieselhorst
Associate Creative Directors: Napper Tandy, David Cuccinello
Art Director: Bryan Carroll
Copywriter: Aroon Mukhey
Director of Print Services: Meredith Ball
Production Company: MOREmedia
Photographer: Kate Montgomery
Director: Josh Forbes
Production Designer: Bradd Wesley Fillmann
Media Consultant: GranDesign

Laax Snowboard School: Elevator, Salto for beginners


Advertising Agency: KSB/SJ, Zürich, Switzerland
Creative Director: Flo Wacker
Art Director: Mario Moosbrugger
Copywriter: Andy Lusti
Graphic Designer: Jowita Jaskiewicz
Photographer: Mathias Zuppiger
Illustrator: Patrik Rohner
Published: February 2009

Canadian Red Cross: Flood


Don’t let hope get washed away.
We are on the ground, providing aid to flood victims in Pakistan. And we need your support.

Advertising Agency: Cossette Montreal, Canada
Vice-président creative head: Michel De Lauw
Creative Director: Jonathan Rouxel
Art Director: Jonathan Rouxel
Copywriter: Amy Maloney
Illustrator: Mario Berthiaume
Published: August 2010

Sparrow Guitars: Teen spirit


Teen spirit doesn’t smell like 5 plastic buttons.
Stop playing games. Start playing guitar.

Advertising Agency: Rethink, Canada
Creative Directors: Ian Grais, Chris Staples
Copywriter: Keri Zierler
Art Director / Designer: Rory O’Sullivan
Studio Artists: Richard Parkes, Justine Renvoize
Photographer: Clinton Hussey
Account Manager: Louise Ritchie