All Good Bananas: Listen to your conscience
Ogilvy Auckland’s objective was to get shoppers to consider purchasing All Good Fair-trade bananas while at the supermarket. To do this, they used a new audio-spotlight device to interact with them like never before. Unlike a regular speaker, the audio-spotlight emits a narrow high frequency beam of sound, which can only be heard by one person at a time, making it the perfect tool for communicating their intimate message.
Advertising Agency: Ogilvy, Auckland, New Zealand
Executive Creative Director: Damon O’Leary
Creative: Freddie Coltart, Matt Williams
Account Manager: Amy Dufty