Nike: Write the future


The epic three-minute “Write the Future” film takes people on a journey that dramatically captures that one moment when headlines are written from a single pass, or one strike can bring a nation eternal happiness, while bringing others to their knees. Some of the world’s best players, including Cristiano Ronaldo, Didier Drogba, Wayne Rooney, Fabio Cannavaro, Franck Ribery, Andres Iniesta, Cesc Fabregas, Theo Walcott, Patrice Evra, Gerard Pique, Ronaldinho, Landon Donovan, Tim Howard and Thiago Silva, are featured. Special guest cameos are made by tennis legend Roger Federer and basketball superstar Kobe Bryant. Homer Simpson completes the star-studded cast of appearances. The film will be shown on TV for the first time on May 22nd during the European Club Final.

Advertising Agency: W+K London, UK & W+K Armsterdam, The Netherlands
Executive Creative Director: Jeff Kling
Creative Directors: Mark Bernath, Eric Quennoy
Art Directors: Stuart Harkness, Freddie Powell
Copywriters: Stuart Harkness, Freddie Powell
Agency Producers: Erik Verheijen/Elissa Singstock/Olivier Klonhammer
Advertiser’s Supervisors: Enrico Balleri/Todd Pendleton/Colin Leary
Planners: Dan Hill/Graeme Douglas
Account Managers: Gene Willis, Jordi Pont, David Anson, Marco Palermo
Account Supervisor: Lee Newman
Production Company: Independent London
Director: Alejandro Gonzalez Inarritu
Producers: Jani Guest, Richard Packer, Dave Morrison
Editors: Rich Orrick, Ben Jordan, Stephen Mirrione
Sound Design / Arrangement: Phaze Uk
Music: Artist / Title: Hocus Pocus By Focus
Music Remix: Massive Music Amsterdam
Sound Design: Raja Sehgal / Phaze Uk / Grand Central Studios
VFX: The Mill



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