Polo Mints: Snow Stamp
In December 2009 the entire UK was covered by a fresh, white blanket of snow. To take advantage of the fresh, white snow we produced a tactical ambient idea for a fresh, white mint. A “Polo snow stamp”. When stamped in thick, fresh snow it left near perfect replica of the iconic white mint.
Advertising Agency: JWT, London, UK
Executive Creative Director: Russell Ramsey
Creative Directors: Russell Ramsey, Jason Berry
Copywriter / Art Director: Phillip Meyler, Darren Keff