Archive | enero 2012

Lurpak – Lightest


Stichting Consument Veiligheid & VWA: Children See Things Differently


In the Netherlands, approximately 7,000 accidents involving household chemicals occur each year. In most cases, the victims are children under the age of 5. By showing a kitchen cabinet through the eyes of a child, we allowed parents to see the potential danger of their everyday household products. The lenticular technique enabled the viewer to switch between a real world view and that of a child.

The Consumer Safety Institute strives to continually increase the safety of all citizens, young and old, by reducing accident-related injuries. The strength of the organisation lies in its ability to educate people in both accident-related information and accident prevention. In doing so, they consider more than just figures; behaviour, the surrounding environment and technology are also taken into account. This combined knowledge is used to create extremely effective campaigns.

Advertising Agency: Lemz, Amsterdam, Netherlands
Copywriter: Chester de Vries
Art Director: Bram Tervoort
Illustrator: INDG

Diabetes Association of Sri Lanka: Fork Spoon


Be Careful With The Sugar

Two million Sri Lankans are already reported to be suffering from Diabetes. Another two million are at risk. To create awareness around this issue, we took your average teaspoon and cut slits in it to resemble a fork. As a result, you would have used less sugar, thus decreasing blood sugar levels and the threat of suffering from Diabetes. This teaspoon was distributed across a local chain of restaurants and picked up by national television, enlightening the entire nation on its benefits and how we can prevent the risk of Diabetes.

Advertising Agency: Saatchi & Saatchi, Colombo, Sri Lanka
Executive Creative Director: Eric Frank
Creative Director: Asanka Ilamperuma
Art Director: Jagath Rathna Kumara
Copywriter: Prasad Weerasekara
Photographer: Dinesh Gunaratne
Additional credits: Anthony Sinniha, Upeckha Cumaratunga, Sugandi Dissanayake, Sudath Chandra, Sajiv Panditha, Anura Udugahapaththuwa, S. Gayan Mathangadeerage, Jeewantha Prasad, M.A.C.P Kumar, Vipul Kodithuwakkuarachchi, P.M Oshman, Shihani Ganjali Mullegama
Published: November 2011

Santa’s elves take over one of airBaltic planes


Advertising Agency: Cube, Riga, Latvia
Creatives: Mārcis Miķelsons, Oskars Cirsis, Ingus Augstkalns
Design / Animation: Kristaps Šteinmanis, Gints Gūtmanis
Projection mapping: Krišjānis Rijnieks
Sound / SFX: Kristaps Šteimanis
Video: Oskars Cirsis, Artūrs Cirsis, Mārcis Miķelsons
Account Director: Artis Kalveits
Published: December 2011

El Bocón: Empty pages



Advertising Agency: Publicidad Causa, Peru
Executive Creative Director: Rafael Pastor, Roberto Benavides
Creative Directors: Sergio Franco, Andres Ocampo
Art Director: Ruddy Camones
Product: El Bocón Sports Newspaper
Client: Mariella Herrera
Audiopost: Señor Z, Estela Giulfo, Lady Mondragon, Melissa Becerra

Industrial Strange Clubwear: METH


METH – Mefhanfhefamin festroys your frain. Fut fefore, you will lose all your feeth. *Speaking without teeth is difficult. Think about it as long as you have a brain to do so.

Advertising Agency: P&P Medien, Innsbruck, Austria
Executive Creative Director: Matthias Lechner
Creative Director: Alessio Riggi
Art Director: Simone Rossini
Copywriter: Andreas Mahringer
Photographer: The Kitchen Produzioni Fotografiche
Published: December 2011

Pilates With Gerda: Belly Bag


Carrying too much weight?

Advertising Agency: Concept Istanbul, Turkey
Creative Directors: Kerem Altuntas, Kerem Ozkut
Copywriter: Emre Kuzuoglu
Art Director / Illustrator / Graphic Designer: Fatih Senay

Norwegian Directorate for Children, Youth and Family Affairs: It’s never to late to help someone on the right track


It’s never to late to help someone on the right track
We need more foster families to youths between the ages of 15 and 17

Advertising Agency: Try/Apt, Oslo, Norway
Art Director: Markus Lind
Copywriter: Odd-Inge Torrissen
Illustrator: Christina Magnussen
Motion Director: Magne Hage
Sound: Plan8
Acount Manager: Knut Bjørgen
Project Managers: Lisa Canneaux, Silvia Morán Kjølstad
Published: November 2011

Koko Productions: Artisan


Koko Productions is a sound house that claims it can make anything sound good. So we asked: anything, anything? Yup, turns out it’s anything. Even this.

Advertising Agency: DDB, Vancouver, Canada
Creative Directors: Dean Lee, Cosmo Campbell
Associate Creative Director: Daryl Gardiner
Copywriters: Amina Halim, Daryl Gardiner
Art Directors: Daryl Gardiner, Amina Halim
Agency Producers: Sue Bell
Account Services: Sue Bell
Film Company: Transmission Inc.
Director: Joe LaFleur
Director of Photography: Mike Hawley
Line Producer: Joe La Fleur
Post Production Co: Transmission Inc.
Editor: Bradley Smith
Post Facility: Transmission Inc.
Online Editor: Bradley Smith
Colourist: Bradley Smith
Audio House: Koko Productions
Audio House Producer: Steve Lowe
Audio House Engineer: Murray Price
Composer / Actor / Flautist: Murray Price

BBC: Wonderful world


RKCR/Y&R has created a trail paying homage to David Attenborough’s final appearance on the BBC. The 2 minute spot, which was released last night after the final episode of Frozen Planet, shows clips of wildlife footage voiced over by Attenborough saying the lyrics to Louis Armstrong’s “What a Wonderful World”. The challenge was to create a trail that explicitly showcased the phenomenal content the BBC has brought, and will continue to bring, the nation and to implicitly pay homage to the legend that is Sir David Attenborough.

Advertising Agency: RKCR/Y&R, UK
Executive Creative Director: Mark Roalfe
Creatives: Ted Heath, Paul Angus
Business Directors: Jo Bacon, Holly Smith
Account Director: Josh Harris