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Mercado Magazine: Hope statue

Mercado Magazine es una revista de análisis de la política y la economía mundiales. Sus lectores son profesionales y empresarios que trabajan principalmente en el centro de la ciudad. Por razones presupuestarias, hasta ahora, los únicos medios de la revista para tener comunicación con los lectores era la misma revista. Para romper esa barrera, hemos creado un medio de 3D al aire libre, un monumento que cambia drásticamente en función del ángulo que se ve desde. Demostración de los ángulos más tenga, más profundo será el análisis de esa realidad será. Y los transeúntes vivido esa experiencia con una escultura que hizo que se pregunten lo difícil que es entender un mundo en permanente cambio.

Agencia de Publicidad: JWT, Argentina.

Sprite: Sprite Shower

Un dispensador de Sprite gigante colocado en una de las playas más concurridas de Brasil, donde la gente podría tener una ducha fría refrescante durante el verano brasileño, donde las temperaturas alcanzan cerca de 40 º c. Con más de 1.500 duchas todos los días, junto con una estrategia de muestreo alrededor de la máquina. Ducha Sprite fue capaz de aprovechar la marca sobre todos los demás en el campo y los consumidores más que simplemente oír hablar, de poder refrescante de Sprite, lo  sintieron directamente en todo su cuerpo.

Agencia de Publicidad: Ogilvy, Brasil.

Cerveza Salta: Rugbeer

Situación: Argentina es el país con la mayoría de los aficionados de fútbol en el mundo. Sin embargo, en el norte, en la provincia de Salta, la Nueva Zelanda de la Argentina, todo el mundo ama el rugby. Es por eso que la cerveza Salta quería hacer vivir a  los aficionados al rugby una experiencia única.

Idea: La máquina de Rugbeer por Cerveza Salta. La primera máquina expendedora que da a los jugadores de rugby lo que más quieren para hacer lo que mejor saben hacer. Una cerveza fría Salta por el tackle.

Agencia de Publicidad: Ogilvy, Argentina.

SID LEE | adidas Climacool – Ready to Run

 

Agency : SID LEE PARIS
Client : Adidas
CD : Sid lee
Creative Team : Sid Lee
Company Production: Astrolab
Director : Julien Rocher
Music : Noisia
“ALPHA CENTAURI (EXCISION & DATSIK REMIX)” par NOISIA
© 2010 – EMI April Music Inc / Roc Nation Music / The Publishing Designee of Noisia
Licensed courtesy of Mau5trap, under exclusive license from Vision Recordings
Avec l’autorisation d’EMI Music Publishing France
Media Agency : Carat

Shell: Pedestrian ghost

 

Creative Director: Vladislava Denis
Art Director: Denys Savchenko
Copywriter: Anna Geraskina
Producer: Natalya Pavlova
Managing director: Olga Lanovyk
Director of photography: Stas Bespolit
Announcer: Jon Poser

Executive Producer: Alexander Cherniavsky
Producer: Boris Kirichek
Model maker: Valeriy Pritihenko

Kiev Postproduction
General Producer: Sergey Kolesnik
Producer: Vladimir Piven
Sound Producer: Vladimir Chikish
Music Composer: Anton Denisov
Sound Mixer: Sergey Parigin
Designer: Artyom Ryabokon

Digital support:
Alexander Mozhaev
Yuriy Shyshkovsky
Sergey Taranenko

Coca-Cola: The Cheering Truck

 

Advertising Agency:  Del campo Nazca Saatchi & Saatchi, Buenos Aires, Argentina

Executive Creative Directors: Maxi Itzkoff, Mariano Serkin

Creative Directors: Walter Onorato, Diego Duprat
Copywriter: Nicolas Diaco
Art Director: Ezqeuiel De Luca

Account Executives: Mariano Cafarelli, Nicolás Tosi, Oriana San Martín

Other credits: Camilo Rojas, Lucas Delenikas, Leandro Puch, Nico Golbart, Nico Entel, Walter Casanova, Alberto Velasco, Katzi Olivella, Diego Luis, Cristian Castellani, Martín Miguens
Executive Producers: Gaby Starna, Martin Feigeilma.

Navarro Correas Wine: Art with Wine

We created a 13 x 8.2 foot structure with 1000 acrylic cells and an automated robotic mechanism, that would be filled with 6 different shades of wine, people could choose a cell and sent a text message, and the robot filled each box with wine. At the end people could recreate the Van Gogh’s self portrait and build a masterpiece with our masterpiece Navarro Correas wine.

Advertising Agency: Leo Burnett Colombiana / Alpha245, Bogota, Colombia
General Creative Directors: Mauricio Sarmiento, Fernando Hernandez, German Espitia
Creative Directors: Carlos Orozco, Pablo Acosta, Juan Manuel Gaitan
Art Directors: Andres Moncayo, Carlos Orozco, Pablo Acosta
Graphic Designers: Esteban Diavanera, Jennifer Rincon
Copywriter: Juan Carlos Cardenas
Account Director: Maria Elvira Guerrero
Account Manager: Stephani Bello
Photographer: Alejandro Acosta
Agency Producer: Jaime Cordoba
Production: Direktor Films
Director: Felipe Suarez
Executive Producer: Ana Maria Mazo
Music: Juan Galeano
Mechanical Design: Mecanimation
Published: July 2011

ETN e.V.: The Howling Football

Creative: Christian Baur
Published: February 2012

Stichting Consument Veiligheid & VWA: Children See Things Differently

By http://www.adsoftheworld.com

In the Netherlands, approximately 7,000 accidents involving household chemicals occur each year. In most cases, the victims are children under the age of 5. By showing a kitchen cabinet through the eyes of a child, we allowed parents to see the potential danger of their everyday household products. The lenticular technique enabled the viewer to switch between a real world view and that of a child.

The Consumer Safety Institute strives to continually increase the safety of all citizens, young and old, by reducing accident-related injuries. The strength of the organisation lies in its ability to educate people in both accident-related information and accident prevention. In doing so, they consider more than just figures; behaviour, the surrounding environment and technology are also taken into account. This combined knowledge is used to create extremely effective campaigns.

Advertising Agency: Lemz, Amsterdam, Netherlands
Copywriter: Chester de Vries
Art Director: Bram Tervoort
Illustrator: INDG

Diabetes Association of Sri Lanka: Fork Spoon

By http://www.adsoftheworld.com

Be Careful With The Sugar

Two million Sri Lankans are already reported to be suffering from Diabetes. Another two million are at risk. To create awareness around this issue, we took your average teaspoon and cut slits in it to resemble a fork. As a result, you would have used less sugar, thus decreasing blood sugar levels and the threat of suffering from Diabetes. This teaspoon was distributed across a local chain of restaurants and picked up by national television, enlightening the entire nation on its benefits and how we can prevent the risk of Diabetes.

Advertising Agency: Saatchi & Saatchi, Colombo, Sri Lanka
Executive Creative Director: Eric Frank
Creative Director: Asanka Ilamperuma
Art Director: Jagath Rathna Kumara
Copywriter: Prasad Weerasekara
Photographer: Dinesh Gunaratne
Additional credits: Anthony Sinniha, Upeckha Cumaratunga, Sugandi Dissanayake, Sudath Chandra, Sajiv Panditha, Anura Udugahapaththuwa, S. Gayan Mathangadeerage, Jeewantha Prasad, M.A.C.P Kumar, Vipul Kodithuwakkuarachchi, P.M Oshman, Shihani Ganjali Mullegama
Published: November 2011