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Lurpak – Lightest


New Zealand Land Search & Rescue: We’ll get you out, 2


Advertising Agency: Colenso BBDO Auckland, New Zealand
Executive Creative Director: Nick Worthington
Creative Director: Karl Fleet
Art Directors: Paul Kim
Designer: Lachlan Palmer-Hubbard
Planner: Hayley Pardoe
Retoucher: Kevin Hyde
Account manager: Kate Smart
Copywriters: Paul Kim
Agency Producer: Phil Newman

Mao Bao Dishwashing Liquid: Spoons


Mao Bao liquid dishwash with dahlia essence

Advertising Agency: Bates 141 Taiwan
Creative Directors: Richard Yu, Ivan Liu
Art Director: Kim Chiu
Copywriter: Echo Shao, Ivan Lu
Illustrator: Kim Chiu
Photographer: Tse-I Lai
Published: October 2008

Billboard Magazine: Britney


Music. See what it’s made of.
Madonna, Madonna, Madonna, Paparazzi

Advertising Agency: AlmapBBDO, Sao Paulo, Brazil
Chief Creative Officer: Marcello Serpa
Executive Creative Director: Marcello Serpa
Creative Directors: Luiz Sanches, Dulcidio Caldeira
Art Directors: Marcos Medeiros, Danilo Boer
Copywriter: André Kassu
Illustrator: Marcos Kotlhar
Typographer: José Roberto Bezerra
Planner: Cintia Gonçalves
Advertiser’s Supervisor: Antonio Camarotti
Account Supervisors: Felipe Bartholomeu, Camila Figueiredo

Zensex Condoms: Plane


With retardant

Advertising Agency: Mayo DraftFCB, Lima, Peru
Creative Directors: Germán Garrido, Ricardo Ortiz
Art Directors: Mariano Escobal, Camilo Astorga
Copywriter: Camilo Astorga
Illustrator: Zeppelin
Additional credits: David Vega
Published: November 2009

Aardgas KVBG, Natural Gas: Softest heat


An ad campaign completely knitted. “How to make the invisible visible?” That was the question we asked ourselves when we were conceiving the new ad campaign for Natural Gas, our new client. Based on the client brief, the idea of “the softest of warmth’s” quickly became obvious. Now we just had to find a way to make this visible and touchable. We decided to materialize the softest of warmth’s delivered by Natural Gas, by a very natural and soft fabric: wool. The 35” film tells a very simple story: it shows the moment early in the morning, where a cold house starts to warm up and this way bringing comfort to its inhabitants. The soft warmth spreads around the house and hence we see wool being spread around pipes, radiators, floors, stairs, walls and other objects. Even the hot water is transformed into soft and silky wool. The film was produced in “stop motion”: all elements were completely covered in wool and then deconstructed (de-knitted ?) to be filmed image by image. The result is quite surprising, even poetic. And the feeling of softness and warmth of Natural Gas is very well present. You can watch the making of the commercial here.

Advertising Agency: TBWA\Brussels, Belgium
Creative Director: Jan Macken
Creation: Michael Mikiels, Eric Maerschalck
Account: Christine Robie
TV Producer: Mieke Vandewalle, Laurent Van Ausloos
Production Company: Lovo
Director: Olivier Babinet
Producer: Bert Brulez
D.O.P.: Frank Van den Eeden
Music: Etienne Charry

Suraj Electronics: Pixels, 1


If two pixels can tell you a story, imagine what millions can.

Advertising Agency: JWT, New Delhi, India
Creative Director: Soumitra Karnik
Art Director: Kunal Gaur
Copywriter: Sachin Das Burma

Mercedes-Benz: Letters


Advertising Agency: BBDO Düsseldorf, Germany
Production Company: Sehsucht
Director: Mate Steinforth
Animation: Tom Abel, Lasse Clausen, Hannes Geiger,
Christian Heyde, Mate Steinforth
Producer: Felix Martens, Karsten Müller
Music/Sound Design: Thomas Kisser

Lamborghini Aventador: Triumph


Advertising Agency: Philipp und Keuntje, Hamburg, Germany
Creative Directors: Diether Kerner, Soenke Schmidt
Copywriters: Sandra Eichner, Adrienne Tonner
Art Director: Rouven Steiman
Agency Producer: Felicitas Stahnke
Consultant: Steffen Schwab
Production: Sehsucht GmbH Hamburg, Germany
Service Production: Slim Pictures L.A, USA
Director: Ole Peters
DOP: Jordan Valenti
Aerial DOP: Kurt Soderling
Pilot: Lance Strumpf
Precision Car Driver: Rich Rutherford
Set Supervisor: Timo von Wittken
Concept Design: Anja von Harsdorf
Art Department Post: Anja von Harsdorf, Axel Brötje, Niklas Ohlson
Head Of 3D: Timo von Wittken
3D Artists: Maurice Panisch, Peter Balicki, Hannes Geiger, Felix Geremus, Vitaly Grossmann, Christian Keller, Stefan Galleithner, Christian Schnellhammer
Head of Compositing: Florian Zachau
2D Artists/Compositing: Yacoob Essack, Markus Gratl
Mattepainting Artist: Marco Iozzi
Technical Director: Martin Chatterjee
Editor: Stephan Wever
Executive Producer: Martin Woelke
Producer: Andreas Coutsoumbelis, Jan Tiller
Music: DamienDamien
Sound Design: Supreme Music

Solidarités International: Water and ink


Advertising Agency: BDDP Unlimited, Paris, France
Creative Director: Guillaume-Ulrich Chifflot
Art Director: Fabien Nunez
Copywriter: Fabien Duval
Illustrator: Clément Beauvais
Production Company: Hush, Nicolas Lhermitte, Arthur de Kersauson
Published: March 2011