Advertising Agency: Lua Branza, Brazil
Creative Director: Atila Francucci
Art Director: Rodrigo Cabello
Copywriter: Bruno Godinho
Planner: Paula Righetti
Illustrator: Paulo Garcia, Mauricio Sampaio, Sandro Grasseti (Zombie Studio)
Art Buyer: Anna Bohm
Account Supervisor: Bruno Sattim
Account Manager: Ricardo Polmon
Advertiser’s Supervisor: Tais Abreu
What forces shape you?
Advertising Agency: Bleublancrouge, Montréal, Canada
Chief Creative Officer: Gaetan Namouric
Creatives: Jean-François LeBlanc, Sébastien Maheux
Copywriter: Andrew Lord
Production: Eve Mathieu
Illustration: Louis Hébert
Other: Véronique Vigneault
More than 4,700 toxic substances against you. Stop smoking.
The main goal of this campaign was to show how a single cigarette contains a huge amount of toxic substances that attack your body each time you smoke. They are a True invasion force. To illustrate such an idea we looked at the past, present and future of human conflicts and came up with these 3 ads. It all needed to look very epic so we decided to do everything in 3D, each element was individually modeled in a long process which took almost 9 months.
Advertising Agency: Neogama/BBH, São Paulo, Brazil
Executive Creative Director: Alexandre Gama
Creative Directors: Márcio Ribas, Wilson Mateos
Art Director: Pedro Utzeri
Copywriter: Marcio Juniot
Illustrator: Casa do Vaticano
When sleeping is not an option.
Advertising Agency: Giovanni+Draft FCB, São Paulo, Brazil
Creative Directors: Adilson Xavier, Ricardo John
Head of Art / Art Director: Benjamin Yung Jr
Copywriter: Ricardo John
Illustrator: Andrey Gordeev
Published: February 2011