Advertising Agency: TBWA\RAAD, Dubai, UAE
Head of Digital: Preethi Mariappan
Senior Interactive Art Director: Rafael Guida
Senior Content Strategist: Melanie Clancy
Graphics Motion Designer: Juan Behrens
Sr. User Interface Developer: Jerome Conde
Technical Lead: Navin Chauhan
Producer: Kishore Ramachandran
Advertising Agency: Demner, Merlicek & Bergmann, Austria
Account Supervisor: Andrea Kliment
Account Management: Siegfried Kaufmann, Magdalena Draeger
Creative Directors: Alistair Thompson, Rene Pichler
Art Director: Rene Pichler
Copywriter: Alistair Thompson
Junior AD / Graphic Designer: Lukas Hueter
Production: Stefanie Richard
Production external / Print: Handelsagentur Irnberger / Druckerei E. Gerspacher KG
BC Adventure Survival Training
The first rule of wilderness survival is preparation. That’s why BC Adventure wanted to make sure everyone who stepped through their door left at least a little more prepared for the wild. Made from organic beef jerky this laser etched card is good to eat for up to a year in case you find yourself stuck in a precarious situation.
Advertising Agency: Rethink, Vancouver, Canada
Creative Directors: Chris Staples, Ian Grais
Art Director: Jeff Harrison
Copywriter: Simon Bruyn
Photographer: Clinton Hussey
Published: August 2009
Colgate normally gives out small product samples at annual events like “Oral Health Month” to remind target consumers, especially kids, to take better care of their teeth after eating sweets. This method does not drive strong results as most consumers tend to forget the message, even if they have collected the samples. Instead of giving away product samples, ice cream and cotton candy were given out. The stick carrying the ice cream and cotton candy carries a hidden message. Once consumers are done the message printed on the tip of the stick shaped like a toothbrush reveals “Don’t Forget” with the Colgate logo. This simple message effectively reminded consumers to brush their teeth.
Advertising Agency: Y&R, Bangkok,Thailand
Executive Creative Director: Marcus Rebeschini
Creative Director: Noppadol Utiswannakul/Shen Guan Tan
Copywriter: Chanissara Ngampan
Account Director: Ittawin Ngoenwichit
Account Manager: Natphon Pholsong
Account Supervisors: Jaime Prieto, Sanjay Bhasin
Producer: Amornmarn Rattanarakpinyo
Art Directors: Kijchapon Patiwongphaisarn, Somchok Kunjaethong
Photographers: Jasda Trivittayanuruk, Yoothana Sasanatiang
Production House: Fiftyone Bangkok Company Ltd.
Agency Producer: Amornmarn Rattanarakpinyo
Live for today… Plan for tomorrow… Party tonight!!!
Advertising Agency: High Advertising Thailand
Creative Director: Danuthas Thamaraksa
Copywriters: Danuthas Thamaraksa
Art Directors: Danuthas Thamaraksa, Lexaky Nawin
Photographer: Dan T.
Retoucher: Tora Studio
Released: December 2008
Halloween party with Guinness
The challenge: In Romania, Guinness is a niche brand, because of its special taste. The client wanted something to drive sales in pubs for the Halloween night. The challenge was to do something special with a very low budget.
The idea: simple and low cost. Due to its colors – black and white – the Guinness beer has all the qualities to pass as a creature of the night. We illustrated this new identity very easy, by using the shadow of the Guinness glasses. In fact, we produced coasters, representing the shadows of the Guinness glasses. The coasters were offered for every Guinness beer bought on Halloween night.
The results: People were curious to know what was all about with the Guinness promotion, they found the idea nice and they wanted the coasters. So the sales boomed for the night and -as a side effect- everybody took home their scary-shadows coasters.
Advertising Agency: Tempo Advertising, Bucharest, Romania
Creative Directors: Adrian Preda; Bogdan Costin
Art Director: Dan Costea
Copywriter: Alina Rosioreanu
Additional credits: Mr. C & Diana Stancu
Published: October 2009