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International Organization for Migration: Bus


Don’t be sold into slavery!

Advertising Agency: McCann, Kenya
Creative Director / Copywriter: Inam Kazimi
Art Director: Martin Mwangi
Released: November 2009


Hot Wheels: Big Boy


Advertising Agency: Ogilvy, Mexico
Chief Creative Officer: José Montalvo
Executive Creative Director: Miguel Angel Ruiz
Head Art Director: Iván Carrasco
Art Directors: Iván Carrasco, Mario Salgado, Jaime González
Creative Director: Abraham Quintana
Copywriter: Abraham Quintana
Advertiser’s Supervisor: Roberto Guzmán
Planner: Javier Macías
Producers: Alejandra Diaz, Ereth Bolaños
Photographer: Diego Arrigoni
Account Manager: Horacio Genolet
Account Supervisor: Pilar Troconis

ZDF: Interrupt


Erotic movies without interruption.
Summer night fantasies.
Mondays at 10:15 pm

Advertising Agency: Kolle Rebbe, Hamburg, Germany
Creative Directors: Ulrich Zuenkeler, Rolf Leger
Copywriter: Florian Ludwig
Art Director: Daniel Serrano
Photographer: Marcel Schaar
Graphic Design: Florian Schmucker

ADD (Sporting Association for the Disabled): Luggage Carts


Help an athlete to go to the Paralympics. Make a donation.

Action for ADD (Sporting Association for the Disabled) that took place in Cumbica International Airport, São Paulo, on January 17th and 18th of 2010. Life-size paper displays showing disabled athletes in wheelchairs were strategically placed on several luggage carts. When passengers used them to carry their bags, it looked as if they were actually pushing the wheelchair of a disabled athlete.

Advertising Agency: age.comunicações, São Paulo, Brazil
Executive Creative Director: Carlos Domingos
Art Director: Henrique Mattos, Andre Fukumoto
Copywriter: Daguito Rodrigues, Charles Faria

Motrin: Brokeback Boxes


Targets your pain. Where it hurts.
To demonstrate how Motrin Ibuprofen targets your aches and pains, we sent out an over ambitious shopper to walk around heavily populated areas on the last weekend before Christmas. With the help of a cleverly designed mannequin we were able to make it appear as though the shopper¹s back was bent over at a 90 degree angle, proving once again that Motrin targets your pain where it hurts.

Advertising Agency: TAXI 2, Toronto, Canada
Creative Director: Lance Martin
Art Director: Mike Blanch
Copywriter: Alanna Nathanson

ASSS: Bring The Billboard To Life


Advertising Agency: lg2, Quebec City, Canada
Creative Director / Copywriter: Luc Du Sault
Art Director: Vincent Bernard
Photography: Marc Couture

All Good Bananas: Listen to your conscience


Ogilvy Auckland’s objective was to get shoppers to consider purchasing All Good Fair-trade bananas while at the supermarket. To do this, they used a new audio-spotlight device to interact with them like never before. Unlike a regular speaker, the audio-spotlight emits a narrow high frequency beam of sound, which can only be heard by one person at a time, making it the perfect tool for communicating their intimate message.

Advertising Agency: Ogilvy, Auckland, New Zealand
Executive Creative Director: Damon O’Leary
Creative: Freddie Coltart, Matt Williams
Account Manager: Amy Dufty